I asked my friend Joshua Hill of Simply Josh Designs to create a logo for me for Afroculinaria. I am committed to supporting young artists especially LGBT and people of color who are starting out. People gave me a chance and it’s my pleasure to pay it forward. Please visit Josh at at his Facebook page:
The logo is inspired by common links in foodways from Africa to North America to South America and the Caribbean. It looks like a heart on purpose! The colors are the colors of African liberation…Black for the people, green for the land, gold for our riches and resources, red for the blood and the struggle. Okra, rice, a hot pepper and a crawfish come together to represent global Afri-Creole cooking and the fusion of continents and cultures that make this a global cuisine. The selected ingredients represent the four elements, the importance of nature, the spiritual forces, and the creativity behind our food culture.
Each food has a proverb associated with it and the values I work under:
Okra: from Sierra Leone—“The okra tree does not grow taller than its master.” Respect your elders and your ancestors. .if you stand tall..it’s because you are standing on their shoulders.
Rice: from South Carolina—“Promising talk don’t cook the rice.” Don’t bs..back it up…do the work…get it done.
Hot Pepper: from Senegal—“Truth is a hot pepper.” Self explanatory :)
Crawfish: My father—“The crawfish knows how to grab, how to fight, how to make what’s left into a feast, how to live without water and how to retreat. You can learn a lot from a crawfish.”
I am proud to offer this to you as a symbol of my brand and an expression of my heritage.